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app.athenahq.ai/pitch-workspace/content/create

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Purpose

The Create Content Pitch page is a two-step wizard that allows users to quickly generate an AI-search optimization report for a prospective client. By simply pasting a URL from a prospect’s blog, product page, or landing page, Athena automatically reads the content and suggests relevant AI search queries that the prospect should be ranking for. Once the user reviews and finalizes the list of prompts, Athena creates a shareable, public-facing report. This report demonstrates exactly how Athena would rewrite the prospect’s article to appear in AI answers, serving as a powerful sales and outreach tool to win new business.

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What’s on the page

Header Section
  • Page Title & Description: Explains the purpose of the tool - creating a public report showing how a prospect’s page would be rewritten for AI search optimization.
Step 1: Article URL
  • Article URL: A text input field where the user pastes the exact page they want to pitch improvements for (e.g., a blog post or landing page).
  • Analyze page: A primary button that triggers Athena to read the provided URL and automatically draft relevant AI search prompts.
Step 2: Prospect Details & Prompts (Appears after a successful analysis)
  • Prospect name: A text input field that auto-populates based on the URL provided. This name is displayed in the header of the final public report.
  • Prompts to optimize for: A list of AI search queries that Athena generated by reading the prospect’s page. Athena will use these specific queries to craft rewrite suggestions.
    • Count tracker: Shows how many prompts are currently added out of the maximum allowed (e.g., “8 of 12”).
    • Prompt fields: Each generated prompt appears in an editable text box with a Remove prompt (X) button next to it.
  • Add your own prompt: A text input field at the bottom of the list allowing users to manually type and add extra prompts to the pitch.
  • Back: Returns the user to Step 1 to enter a different URL.
  • Generate suggestions: The final action button that creates the pitch and takes the user to the report page.
Drilldowns
  • Clicking Generate suggestions takes the user to the newly created content pitch report (/pitch-workspace/content/...). This destination page will display a loading state while Athena actively generates the rewrite suggestions.

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What you can do here

  • Analyze a prospect’s page: Paste a URL and click Analyze page (or press the Enter key). The URL field will lock while Athena reads the page.
  • Edit the prospect name: Manually adjust the auto-generated prospect name before finalizing the report.
  • Edit a prompt: Click into any generated prompt’s text box to modify the wording.
  • Remove a prompt: Click the X icon next to any prompt you don’t want to include in the pitch.
  • Add a custom prompt: Type a query into the “Add your own prompt” field and click Add (or press Enter).
  • Go back: Click Back to return to the URL entry step. Note that your edits to the prospect name and prompts are remembered if you simply went back to look at the URL, but analyzing a new URL will overwrite them.
  • Generate the pitch: Click Generate suggestions to finalize the setup and build the shareable report.

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Data shown

The page displays live data scraped directly from the URL the user provides. The prospect name is derived from the website’s domain or metadata, and the suggested prompts are AI-generated based on the actual written content found on that specific page.

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Common workflows

Creating a content pitch
  1. Navigate to the Pitch Workspace and open the Create content pitch page.
  2. Paste the target article URL into the Article URL field.
  3. Click Analyze page and wait for Athena to read the content.
  4. Review the auto-populated Prospect name and edit it if necessary.
  5. Review the list of generated prompts. Remove any irrelevant ones using the X icon, or add your own using the input field at the bottom.
  6. Click Generate suggestions to build the report.
Adding custom prompts when none are generated
  1. Paste a URL and click Analyze page.
  2. If Athena cannot derive good prompts from the page’s content, a warning toast will appear: “No prompts could be generated from the page. Add your own below.”
  3. The wizard will still advance to Step 2, but the prompt list will be empty.
  4. Type your desired queries into the “Add your own prompt” field and press Enter to build your list manually.
  5. Click Generate suggestions.

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Empty, loading, and error states

  • Loading analysis: While reading the URL, the URL input field disables to prevent mid-flight changes. The Analyze button shows a loading spinner, and helper text appears reading: “Reading the page and drafting prompts to optimize for. This can take a moment.”
  • Loading generation: Clicking “Generate suggestions” puts the button into a loading state while the pitch is being saved.
  • Empty prompts: If the scrape succeeds but no relevant prompts can be drafted, the user sees a toast warning: “No prompts could be generated from the page. Add your own below.”
  • Invalid URL: If the user types something that isn’t a valid web address, inline red text appears saying “Enter a valid URL, like prospect.com/blog/post”.
  • Scrape error: If Athena cannot access the webpage (e.g., it blocks bots or is down), a toast appears reading: “We couldn’t read that page. Check the URL and retry.”
  • Generation error: If the system fails to create the pitch on the final step, a toast appears reading: “Failed to create the content pitch.”
  • Linked from: Typically accessed via the Pitch Workspace’s “Content” tab or a “Create” button in the content pitches list.
  • Links to: Successfully generating a pitch redirects the user directly to the new pitch’s live report page.

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Common support questions

Why can’t I add more prompts? A single content pitch is limited to a maximum of 12 prompts. Once you hit 12, the “Add” button and input field will be disabled. You must remove an existing prompt to add a new one. Why did I get an error saying Athena couldn’t read the page? Athena needs public access to read the page content. If the URL requires a login, is behind a strict firewall, or blocks scrapers, Athena won’t be able to analyze it. You cannot use URLs with embedded passwords. Can I change the URL after it finishes analyzing? Yes, you can click the “Back” button to return to Step 1 and enter a new URL. However, keep in mind that clicking “Analyze page” on the new URL will overwrite any manual edits you made to the prompts or prospect name.