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app.athenahq.ai/glossary

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Purpose

The Glossary page provides a centralized, plain-language reference for every metric, score, and core concept used within AthenaHQ. It helps customers understand exactly what the numbers in their dashboards mean, how specific formulas are calculated, and how to act on those insights to improve their generative engine optimization (GEO) strategy. Whether a customer needs a refresher on the difference between a source and a citation, wants to know how their Share of Voice (SOV) is calculated, or needs to understand how AI Search Value translates into real-world dollar amounts, this page acts as the definitive guide.

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What’s on the page

  • Page Header: Displays the title “Glossary” along with any standard top-level navigation elements.
  • Category Navigation (“On this page”): A sticky menu that allows customers to jump quickly to specific groupings of terms. On wide screens, this is a vertical list on the left side of the page with an animated highlight tracking the active section. On narrow screens, it appears as a horizontal, scrollable pill bar right below the header. The categories include:
    • Visibility & rankings
    • Citations & sources
    • Sentiment & perception
    • Value & ROI
    • How Athena collects data
    • Prompt strategy
  • Hero Section: Introduces the page with a “Reference” label, the title “The AthenaHQ glossary”, and a brief description outlining that the page explains how numbers are calculated and acted upon.
  • Category Sections: The main content of the page, split into the categories listed above. Each section displays its title, a short description, and a matching icon.
  • Term Lists: Inside each category section is a card containing a list of terms. Each term row is collapsed by default, displaying the term’s name and a one-line summary.
  • Expanded Term Content: Expanding a term row reveals the complete, detailed definition. Depending on the term, this can include mathematical formulas, styled examples, formatted lists, and embedded flowcharts (such as the QVEM volume estimation diagram).

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What you can do here

  • Navigate by category: Click any category in the left rail (or the top pill bar on narrow screens) to smoothly scroll the page down to that specific section.
  • Expand or collapse a term: Click anywhere on a term’s row (e.g., “Mention Rate”, “Stream Data”, “Funnel stage”) to toggle it open or closed. Expanding it reveals the comprehensive definition, formulas, and usage examples.
  • Deep-link to a term: The page supports URL hashes. If a customer visits the page with a specific term ID in the URL (e.g., /glossary#brand-mention-rate), the page will automatically scroll to that term and expand it so it is immediately readable.

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Data shown

This page displays static, globally applicable reference documentation. It does not display any of the customer’s own tracked competitors, personal metrics, or organization-specific data. The content is universal for all AthenaHQ users.

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Common workflows

1. Look up a specific metric definition
  1. Navigate to the Glossary page.
  2. Click the relevant grouping in the “On this page” navigation menu (for example, “Visibility & rankings”).
  3. The page smooth-scrolls directly to that section.
  4. Click the row for the specific metric (like “Share of Voice (SOV)”) to expand its full definition and view the mathematical formula.
2. Review definitions from an in-app help link
  1. A customer clicks a “learn more” or information link embedded elsewhere in the product (such as inside the Stream Data dialog or a tooltip explaining Volume Estimation).
  2. They are taken to the Glossary page via a deep link.
  3. The page automatically scrolls to the relevant term and expands it so the customer can read the context immediately without needing to search for it.

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Empty, loading, and error states

  • Loading: Because the glossary text is built directly into the application, it renders almost instantly. However, if the system is actively verifying the customer’s subscription status in the background upon first loading the app, the content area might briefly appear empty.
  • Empty: There is no empty state for this page, as the definitions are universal and static.
  • Error: There are no explicit error messages on this page. However, if the system determines the customer does not have an active subscription plan, the page will intentionally render completely blank rather than showing a paywall or error notice.
  • Linked from: Typically accessed via the main application help resources or knowledge bases. It is also deep-linked from specific tooltips and modals across the application (e.g., the Stream Data dialog or Estimated Impressions tooltips) to explain specific concepts.
  • Links to: This page does not contain links leading away from the glossary, though the expanded terms do offer deep-link anchor IDs for referencing.

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Common support questions

  • Why is my Glossary page completely blank? The Glossary requires an active subscription to view. If your account plan has expired, is currently past due, or you do not have the proper plan entitlement, the page content will not display.
  • Is there a way to search for a specific term? AthenaHQ does not currently have a dedicated search bar within the Glossary page. We recommend using your browser’s built-in “Find” feature (Ctrl+F or Cmd+F) or using the “On this page” navigation menu to jump to the right category.
  • What is the difference between a source and a citation? You can find the exact distinction by clicking the “Citations & sources” category and expanding the “Sources vs. citations” term. In short, a “Source” is a unique URL the AI references, while a “Citation” is a single occurrence of that source being used in a response.
  • How does Athena estimate search volume? Under the “How Athena collects data” category, expand the “Volume estimation (QVEM)” term. It provides a detailed breakdown of how our Query Volume Estimation Model works, complete with a flowchart diagram.