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app.athenahq.ai/pitch-workspace

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Purpose

The Pitch Workspace is a reporting dashboard designed specifically for agencies and consultants. It displays an “AI Search Preview Report” that analyzes a prospective or current client’s brand visibility across top AI search engines. This page exists to help users visualize and present a brand’s AI search performance in a sleek, shareable format. It breaks down complex AI response data into easily digestible metrics like Share of Voice, brand mention rates, competitor comparisons, and specific brand traits (both positive and negative). In a user’s workflow, this page is the final destination after creating a new pitch. If an organization has no pitches yet, visiting this page automatically redirects them to the pitch creation flow. Once a pitch is generated, users can review the data, reorganize the report layout, and generate a public link to share directly with their clients.

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What’s on the page

Page Header & Report Header
  • Page Header: Displays the company logo and the name of the active pitch. On desktop, it features Copy Link and Share buttons. On mobile devices, these actions are tucked inside a More (⋯) overflow menu.
  • Report Header: Displays the title “AI Search Preview Report”, the date the audit was performed, and a “Powered by AthenaHQ” link that routes to the AthenaHQ marketing website.
Top Metric Cards
  • Share of Voice (SOV) Metric Card: Shows the brand’s percentage share of voice compared to its competitors. It includes an info icon with the tooltip: “The percentage of mentions your brand receives compared to all brands”. Users can click Learn more to open a dialog explaining the formula.
  • Brand Mentions Metric Card: Shows the percentage of AI responses that mention the target brand. The info icon displays: “Percentage of AI responses that mention your brand”. Users can click Learn more to see the calculation details.
Visualization Cards
  • AI Search Share of Voice (SOV) Chart Card: A pie/donut chart visualizing the brand’s share of voice relative to competitors. The legend lists each brand alongside its SOV percentage.
  • AI Model Performance Card: Features a color-coded segmented horizontal bar breaking down the mention rate by specific AI models (e.g., ChatGPT, Perplexity, Gemini). The legend lists the exact percentage for each model.
  • Positive Brand Traits Card: A radar (spider) chart comparing how frequently positive attributes are mentioned for the target brand versus all competitors combined.
  • Negative Brand Traits Card: A radar chart comparing how frequently negative attributes appear for the target brand versus competitors.
  • Top Citation Sources Card: Displays a ranked list of the top domains cited in the AI responses, complete with mention counts and horizontal progress bars to indicate relative frequency.
Tables
  • Competitor Analysis Table: Lists each tracked competitor.
    • Company: The name and logo of the competitor.
    • Mention %: The percentage of total brand and competitor mentions attributed to this specific competitor.
  • Responses Table: A paginated, searchable list of all individual AI responses collected for the pitch.
    • Model: The specific AI model that generated the response (e.g., ChatGPT, Gemini, Claude).
    • Mentioned: A Yes/No badge indicating whether the target brand appeared in this response.
    • Competitors Mentioned: Logos/icons of competitors mentioned in the response. Hovering shows the competitor name. If many are mentioned, excess competitors are grouped under a “+N” badge.
    • Prompt: The prompt variation text that was sent to the AI model.
    • Response: A truncated preview of the raw AI response text. Matches from the search bar are highlighted in yellow.
Response Details Drawer (Drilldown) When a user clicks any row in the Responses Table, a side drawer opens showing the full details of that AI interaction. It includes:
  • Date, Model, and Prompt Type: Basic metadata about the query.
  • Mentioned & Market Position: Whether the brand was mentioned and where it ranked.
  • Competitors Mentioned: Tags for all competitors found in the text.
  • Base Prompt & Prompt Variation: The exact query sent to the AI.
  • Response Text: The full AI response, with the brand and competitors highlighted.
  • Sources: Clickable badges linking to the external domains cited in the text.
  • AI Overview Metadata: If the response was a Google AI Overview, this section adds collapsible menus for Organic Results, People Also Ask, and Related Searches.
Landing Page CTAs
  • If the pitch is a special “landing page” pitch type, an extra banner appears below the responses table reading “Track this brand across every AI surface” with See pricing and Book a demo buttons.
Feature Gates & Error Screens
  • Feature Locked Screen: If a user’s subscription does not include Pitch Workspace, they see a lock screen prompting them to talk to sales.
  • Feature Gate Loader: A centered spinner while the system verifies feature access.
  • Entity Fetch Error Screen: If the access check fails (e.g., due to a billing service outage), a generic error screen appears with a Retry button.

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What you can do here

  • Copy Link: Click “Copy Link” in the top right to copy a public, shareable URL for the report to your clipboard. The button animates into a checkmark to confirm success.
  • Share: Click “Share” to open your device’s native share sheet (if supported) or copy the URL.
  • Learn more about metrics: Click “Learn more” on the SOV or Brand Mentions cards to open a modal explaining the exact mathematical formulas behind the metrics.
  • Reorder the report: Click and drag the grid handle (visible on hover in the top right of report cards) to rearrange the metric cards or the large visualization cards to fit your presentation flow. (Note: Metric cards can only be swapped with other metric cards, and large cards with large cards).
  • Search responses: Type into the “Search responses” bar above the table to instantly filter the table. This filters by both the prompt text and the raw response text.
  • Load more responses: Scroll to the bottom of the table to trigger infinite scroll, or click the “Load More” button in the table footer to fetch the next 50 responses.
  • View response details: Click any row in the table to open the Response Details Drawer.
  • Navigate between responses: While the Response Details Drawer is open, click the up/down arrows in the drawer header (or use your keyboard’s ↑ and ↓ arrow keys) to quickly cycle through the filtered responses without closing the drawer.
  • Open cited sources: Inside the Response Details Drawer, click any source badge or AI Overview link to open the external webpage in a new tab.

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Data shown

The data displayed on this page is generated during the pitch creation process. It consists of AI responses collected by running a configured set of prompts against top AI models (like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews). The system then analyzes these responses to extract the brand’s share of voice, competitor mention rates, positive/negative brand traits, and cited source URLs. Company and competitor logos are fetched dynamically based on their web domains.

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Common workflows

1. View and present an AI search performance report
  1. Navigate to Pitch Workspace from the left sidebar.
  2. The system loads the most recently active pitch report.
  3. Review the high-level SOV and Brand Mentions metric cards.
  4. Click and drag cards to reorder them if you prefer a different layout for your presentation.
2. Share the report with a client
  1. Ensure the report looks as expected.
  2. Click “Copy Link” in the page header.
  3. Send the copied URL to your prospect or client. They can view a read-only, non-draggable version of the report without needing an Athena account.
3. Drill into a specific AI response
  1. Scroll down to the Responses Table.
  2. Use the “Search responses” bar to find queries related to a specific product or keyword.
  3. Click on a relevant row to open the Response Details Drawer.
  4. Read the full AI output, review the cited sources, and use the arrow keys to flip to the next response.
4. Load more response data
  1. Scroll to the bottom of the Responses Table.
  2. The system will automatically fetch the next page of 50 responses.
  3. Alternatively, click the “Load More” button located in the bottom right corner of the table footer.

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Empty, loading, and error states

  • Empty: If the organization has zero pitches created, navigating to this page immediately redirects the user to the /create-pitch page. If a specific pitch exists but hasn’t returned any responses yet, the Responses Table will simply read “No responses found.”
  • Loading: A large centered skeleton spinner appears while the pitch data is initially loading or resolving. Individual cards display pulsing skeleton placeholders while their specific data points load.
  • Error: If the system cannot verify your subscription plan, an error screen with a “Retry” button appears. If a pitch ID is invalid or access is forbidden, an error is thrown and handled by the standard platform error boundary.
  • Linked from: The “Pitch Workspace” item in the main left-hand navigation sidebar, or via direct URL navigation.
  • Links to:
    • /create-pitch (automatic redirect if no pitches exist).
    • /report/[pitchId] (the public URL copied to the clipboard).
    • https://athenahq.ai (via the “Powered by AthenaHQ” logo in the header).
    • External source URLs cited in AI responses (opened from the drawer).
    • /settings/billing (if viewing the Feature Locked screen and clicking to view plans).

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Common support questions

Why am I seeing a lock screen instead of the Pitch Workspace? The Pitch Workspace is a premium reporting tool available exclusively on the Agency subscription plan. If your organization is on a Starter, Growth, or standard Enterprise plan, you will need to talk to sales to unlock this feature. Why are the Positive or Negative Brand Traits cards missing? The radar charts for brand traits only appear if the AI models actually mentioned positive or negative attributes about your brand or your competitors. If the AI responses yielded zero trait data, the cards hide themselves automatically to keep the report clean. Can my clients edit the report if I send them the link? No. The public link (/report/[pitchId]) provides a read-only version of the report. Clients cannot drag-and-drop to reorder cards, and they cannot access the rest of your Athena workspace. Why does the report keep refreshing? If the pitch is still actively gathering data (status is “processing”), the page will automatically refresh every 30 seconds to pull in the newest AI responses. Once the pitch is “completed”, it will stop auto-refreshing. Why can’t I use infinite scroll when I search? When you have an active keyword in the “Search responses” bar, the automatic infinite scroll is paused to prevent the table from jumping unexpectedly. You can still load more results by clicking the “Load More” button at the bottom of the table.