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app.athenahq.ai/olympus

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Purpose

The Olympus dashboard is the primary analytics hub for tracking how a brand performs across major AI search engines and conversational models. It aggregates data into customizable cards that measure brand mentions, citations, share of voice, positioning against competitors, and estimated financial impact. Marketers use this page to understand their competitive stance in AI search, see the direct results of their content optimization efforts, and extract actionable reports to share with their teams.

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What’s on the page

Filter Bar
  • A row of filters including Date range, Schedule, Models, Competitors, Prompts, Personas, and Locations.
  • Saved Views: A dropdown to save the current filter combination or load a previously saved one.
Stat Cards
  • Responses Analyzed: Total AI responses analyzed across all tracked prompts and models.
  • Sources Tracked: Number of unique sources cited in AI responses.
  • Attributed Citations: Percentage of responses that cite your tracked content.
Metric Cards
  • Share of Voice: A donut chart and ranked list showing how often AI mentions the brand versus competitors.
  • Share of Voice by Model: Shows the brand’s visibility on each individual AI model. Includes a “Simple” and “Detailed” toggle.
  • Daily Share of Voice: A line chart tracking daily Share of Voice trends over time.
  • Mention Rate: An area chart showing the brand’s and competitors’ mention rates. Includes a “Show Absolute” and “Show Relative” toggle.
  • Mention Rate by Model: A line chart showing the share of each model’s responses that mention the brand.
  • Citation Rate: An area chart showing how often AI cites the brand’s content versus competitors.
  • Citation Rate by Model: A line chart showing the share of each model’s responses that cite the brand.
  • Position over Time: Tracks the brand’s ranking among mentioned brands in AI responses.
  • Position by Model: The brand’s rank against tracked competitors, broken down per model.
  • AI Search Value: A gauge estimating what the brand’s presence in AI answers is financially worth, based on search volume and CPC data.
  • Dollar Value Captured: A legacy stat card showing estimated advertising value captured from AI presence.
  • Competitor Heatmap: A matrix comparing brand versus competitor visibility across topics. When a baseline period is selected, cells with data in both periods also show the change against that baseline.
  • Sources Visualization: A Sankey diagram connecting source domains to the brands they drive mentions for.
  • Attributed Citations Growth: Tracks the growth of citations to tracked content over time.
  • Top Attributed Content: Source URLs most frequently cited by AI models.
  • Most Cited Content: Top pages from the website appearing in AI responses.
  • Brand Traits, Positive Mentions: Distribution of positive mentions of brand traits in AI responses.
  • Brand Traits, Negative Mentions: Distribution of negative mentions of brand traits in AI responses.
Every metric card includes an info icon. Hovering shows a “Click for details” tooltip; clicking it opens a dialog explaining exactly what the metric means and how it is calculated.

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What you can do here

  • Filter Data: Apply filters to update all charts and metrics to reflect specific dates, models (e.g., ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, Meta AI, DeepSeek, Mistral), or competitors.
  • Export as PNG / Export as PDF: Found under the Export button. Exports your selected dashboard cards in their configured order, including cards below the current viewport. PNG and PDF use the same chart captures. PDF export is gated behind a paid subscription plan.
  • Export as CSV: Found under the Export button. Downloads the raw metrics data as a spreadsheet. Gated behind a paid subscription plan.
  • Customize Dashboard Layout: Under the “More actions” menu, click “Dashboard settings” to open a modal where you can toggle specific cards on or off.
  • Reorder Cards: Drag any card by the grip handle in its top-right corner to change the dashboard’s layout.
  • Resize Cards: Drag the bottom-right corner of compatible cards to make them span multiple columns or rows.
  • Manage Reports: Under the “More actions” menu, click “Manage reports” to open a dialog. Here you can configure automated recurring reports to be delivered via email or Slack. You can click “New report” to create one, or use the row menu (⋯) to select “Preview and test”, “Edit”, or “Delete”.
  • Drill Down into Data:
    • Clicking the “Responses Analyzed” card takes you to the Responses page.
    • Clicking the “Sources Tracked” card takes you to the Sources page.
    • Clicking the “Attributed Citations” card takes you to the Responses page filtered by attributed citations.
    • Clicking a cell on the “Competitor Heatmap” drills down into the Prompts page for that specific topic and competitor.
    • Clicking the “What’s Working” card opens the full win analysis report.

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Data shown

The dashboard aggregates AI response data collected for the website’s tracked prompts. When calculating financial metrics like “AI Search Value”, it combines the brand’s measured AI share of voice with real-world Google keyword search volume and cost-per-click data. Traffic metrics (used in “What’s Working”) incorporate connected website analytics like sessions, impressions, and clicks.

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Common workflows

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Compare share of voice by model

Open the Share of Voice by Model card. Choose Simple to compare your brand across models or Detailed to see your brand and tracked competitors in each model’s stacked column. Models that answered without mentioning a tracked brand can still appear with zero share of voice; this does not mean their responses are missing.

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Share a filtered dashboard

Set the date range, schedule, models, and other filters, then copy the browser URL. The link preserves the active filter selection for another user with access to the website. Save a view for a reusable dashboard scope. Rolling date ranges move forward over time; fixed date ranges stay on their chosen dates. Exporting an executive report
  1. Use the filter bar to set the desired Date range and Schedule.
  2. Click the Export button (⬇) in the page header.
  3. Select “Export as PDF” to download a PDF of all selected dashboard cards.
Setting up a recurring automated report
  1. Click the “More actions” menu (⋯) in the header.
  2. Select “Manage reports”.
  3. Click the “New report” button.
  4. Configure the delivery cadence, recipients (Slack or Email), and select which charts to include.
Adding the “By Model” charts to the dashboard
  1. Click the “More actions” menu (⋯) in the header and select “Dashboard settings”.
  2. Locate the “Visibility” section in the sidebar.
  3. Toggle on “Share of Voice by Model”, “Mention Rate by Model”, or “Position by Model” (these are hidden by default).
  4. Click “Done” to save the layout.

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Empty, loading, and error states

  • Loading: A centered animated spinner appears with screen-reader text saying “Loading Olympus” while the dashboard probes to see if data exists.
  • Empty (No data ingested): If the site hasn’t collected any data yet, the dashboard skips loading card skeletons and directly shows an empty state reading “No data yet for this website” (or “No results yet for this schedule”) alongside a “Stream Data” button.
  • Empty (Filters exclude data): If data exists but the current filters are too narrow, the dashboard displays “No data matches the selected filters” with a “Clear Filters” button.
  • Error: If the dashboard fails to load data availability, it displays “Could not load Olympus. Check your connection and try again.” with a “Try again” button.
  • Linked from: The main sidebar navigation, the onboarding completion redirect, and the global tour system.
  • Links to: The Responses page, Sources page, Prompts page, Wins page, and tracked content pages via card drilldowns.

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Common support questions

Why don’t I see the “Mention Rate by Model” or “Position by Model” cards? To prevent the dashboard from becoming too cluttered, the per-model breakdown cards are hidden by default. You can enable them at any time by clicking “More actions”, selecting “Dashboard settings”, and toggling them on. Why is my AI Search Value percentage lower than my Share of Voice percentage? The AI Search Value card uses a position-weighted, value-weighted share over non-branded commercial topics to reflect true commercial impact. The main Share of Voice chart counts every mention equally across all topics, including branded queries where you naturally dominate. Why does clicking “Export as PDF” prompt me to upgrade? Exporting data via PDF or CSV is a premium feature. If you are on a free plan, clicking these options will display an upgrade dialog detailing the plans available to unlock data exports. What does the “Show Absolute” vs “Show Relative” toggle do on the Mention Rate card? “Show Relative” divides your mentions by only the AI responses that contained at least one tracked brand (yours or a competitor’s). “Show Absolute” divides your mentions by all AI responses analyzed, giving you a sense of total market penetration.