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app.athenahq.ai/add-website

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Purpose

The Add Website page is a multi-step onboarding wizard where customers configure a new website for Athena to monitor. It captures the target website URL, autogenerates and refines the brand profile, discovers competitors, and stages the core prompts (queries) the AI will track. Customers also use this flow to set their target geography and language, optionally connect Google Search Console, and schedule which AI models to scan and on which days. It serves as both the initial setup for brand-new signups and the flow for existing accounts adding additional brands to their organization.

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What’s on the page

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Form Steps

  • About You: Captures “First Name” and “Last Name”. Asks “What’s your role?” to customize the sidebar experience (General, Content Marketer, SEO, Executive, PR). It also includes a “Let teammates join automatically” toggle.
  • Website URL: Contains a “Website URL” input field where the user enters the domain they want to track.
  • Region: Contains “Country” and “Language” selectors to ensure the AI scans localized search results.
  • Review Card Stack: A stacked, swipeable interface containing three configuration cards:
    • Brand profile: Includes “Name”, “Description”, and “Select industry” dropdowns.
    • Competitors: Shows the Competitors table (detailed below) where users review AI-discovered competitors.
    • Prompts: Shows the Prompts table (detailed below) where users review the initial queries Athena will track.
  • Google Search Console: An optional card offering to “Connect” or “Disconnect” a GSC property.
  • Schedule: Shows toggles for “Models” (ChatGPT, AI Overview, Perplexity, Gemini, Copilot, AI Mode, Grok, Claude, DeepSeek, Meta AI, Mistral) and “Which days do you want your data reviewed?”. It concludes with a “Cost summary” outlining estimated credits.
  • Pricing Selection Popup: A full-screen dialog shown to certain users adding a site to an existing org, offering “Free”, “Starter”, and “Enterprise” plans. Includes a “Monthly” / “Annual” billing toggle.
  • Leave setup?: A confirmation dialog that appears if the user clicks the top-left “X” to exit. It asks “What would you like to do?” and offers “Delete draft” or “Save for later”.

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Competitors table (Review step)

  • Name: The competitor’s name and auto-fetched logo.
  • Website: The competitor’s domain, acting as an external link.
  • Identifiers: Alternate names or aliases AI might use to refer to the brand.
    • Tooltip: “Different ways AI might refer to this brand, like nicknames or abbreviations.”
  • Actions (⋯): A menu to Edit or Delete the competitor row.

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Prompts table (Review step)

  • Prompt: The literal query text that will be sent to the AI models.
  • Type: A badge indicating if the query is “Branded” or “Non-Branded”.
    • Tooltip: “Branded prompts mention your company by name. Non-branded prompts are generic industry queries.”
  • Actions (⋯): A menu to Edit or Delete the prompt row.

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What you can do here

  • Advance or Return: Click Continue (or press Enter) to save the current step and advance. Click Back to return to the previous screen.
  • Add competitor: In the Competitors card, click Add competitor to open a drawer and manually add a tracked domain.
  • Edit or Delete a competitor: Click the ⋯ (More) menu on a competitor row to Edit (opens a drawer to modify the Name or URL) or Delete (removes the competitor).
  • Add prompts: In the Prompts card, click Add prompts to open a drawer and generate new AI suggestions, upload a CSV, or type queries manually.
  • Edit or Delete a prompt: Click the ⋯ (More) menu on a prompt row to Edit the query text or type, or Delete it entirely.
  • Retry discovery: If the background AI generation fails, click Try again inside the warning banner to restart discovery.
  • Connect GSC: Click Connect on the Google Search Console step to open a Google OAuth window and link a property.
  • Configure Schedule: Click individual AI models or days of the week to toggle them on or off for recurring monitoring.
  • Skip initial analysis: On the Schedule step, click Skip to complete onboarding without spending credits on a first run or enabling a recurring schedule.
  • Exit Setup: Click the X icon in the top left (if visible) to exit. You can choose Save for later to keep the draft or Delete draft to discard everything.
  • Select a Plan: On the Pricing popup, click Choose Starter, Start free, or Chat with us to assign a subscription tier.

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Data shown

  • Auto-generated profiles: Brand descriptions, competitor names, and suggested prompts are actively generated by Athena’s AI based on the URL you provide.
  • Estimated Costs: The “Cost summary” section mathematically projects your “First run” cost and “Estimated monthly” cost by multiplying your configured prompts, selected models, and selected days.

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Common workflows

Setting up a new brand
  1. Enter your website URL and click Continue.
  2. While Athena extracts your brand description in the background, set your target Country and Language.
  3. Review the “Brand profile” card, fixing any inaccuracies in the description.
  4. Review the “Competitors” card, using the ⋯ menu to delete irrelevant suggestions and “Add competitor” to include missing rivals.
  5. Review the “Prompts” card, curating the list of queries to track.
  6. Select the days and AI models you want to monitor, then click Continue to finalize.
Manually adding a competitor
  1. On the Review step, navigate to the Competitors card.
  2. Scroll past the generated table and click Add competitor.
  3. In the drawer, enter the competitor’s URL and name, then save.
Resuming an abandoned setup
  1. If you leave the page via “Save for later” (or close the tab), you can return via an email link or the sidebar.
  2. A “Loading draft…” overlay will appear while your saved progress is retrieved.
  3. You are dropped onto the exact step you left off on, with all prior data intact.

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Empty, loading, and error states

  • Loading: You will see a full-screen “Loading draft…” overlay when resuming a saved setup. The app also shows an “entry-loading” spinner while checking billing eligibility.
  • Empty Discovery: If AI fails to scrape your website or find competitors, the UI surfaces a banner stating “Competitor research didn’t finish” or “No direct competitors found”, alongside a “Try again” button.
  • Errors: Toasts appear for issues like “We couldn’t read your website” or “Failed to load draft”.
  • Blocked Access: Non-admin users who try to navigate here see a plain screen stating: “Only organization admins can add websites. Please contact your administrator.”
  • Linked from: Automatically reached after creating an account (login/signup), the “Create new organization” flow, the “Add Website” button in the organization menu, or a draft-resume link in an email.
  • Links to: Navigates to Olympus (the main dashboard) upon completion. The pricing modal links to external Stripe Checkout pages or Cal.com scheduling pages.

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Common support questions

Why don’t I see the “X” button to close the wizard? Brand-new users who do not yet have a completed Athena dashboard must finish setting up their first website before they can navigate around the app. The “X” button is only shown if you have another fully configured website to fall back to. What happens if I click “Skip” on the schedule step? Clicking Skip finishes your website setup but keeps both the initial first-time analysis and your recurring schedule disabled. Athena will not spend any credits until you manually run an analysis or turn on scheduling from the dashboard. Why are some models locked with a padlock icon? Certain advanced models (like Grok, Claude, DeepSeek, Meta AI, Mistral, or AI Mode) require a paid Starter or Enterprise plan. On a Free plan, these models are disabled and show an “Available on the Starter plan” tooltip. If I go back and change my URL, what happens? If you navigate back to step 1 and change the website URL, Athena will clear the brand description, competitors, and prompts it previously generated and start analyzing the new URL from scratch.