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app.athenahq.ai/sources

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Purpose

This page provides a deep-dive analytics view for a single source domain that AI platforms have cited in their responses. It helps customers understand exactly which pages on a domain are driving visibility, which AI models cite the domain most frequently, and what specific prompts trigger those citations. For customers tracking YouTube, this page expands to offer video-specific insights, breaking down citations by the creator (channel) and tracking which specific timestamps within a video were cited by AI models.

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What’s on the page

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Page Header

The top of the page shows a breadcrumb linking back to the main Sources page, followed by the name of the root domain you are viewing (e.g., example.com). The domain name doubles as a clickable link that opens the site in a new tab.

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Filter Bar

A contextual filter row sits below the header. It allows customers to filter all data on the page by standard parameters like date range, models, prompts, tags, personas, locations, and countries. Customers can also filter by Source Mentions Brand (whether the brand was found on the cited page). The Source Mentions Competitor filter is uniquely available when viewing the Pages tab.

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Lens Tabs

The page content is divided into several tabs (or “lenses”):
  • Overview: The default view. Shows a high-level summary of the domain’s performance.
    • Source citation summary: A row of key metrics including “Citation rate”, “Citations”, and “Platform coverage”.
    • Citation rate over time: A line chart showing the percentage of responses citing this source over the selected period.
    • Citation rate by platform: A ranked bar list displaying how often each AI platform (like ChatGPT or Claude) cites this source.
    • Top cited pages: A small preview table of the top 5 most-cited URLs on the domain.
  • Pages: A comprehensive, searchable table of every individual page (URL) cited from this domain.
  • Prompts: A table detailing the specific prompts that triggered AI models to cite this domain.
  • Responses: A table showing the individual AI responses that cited this domain. This reuses the standard responses table layout seen elsewhere in the app.
  • Creators (YouTube domains only): Groups cited YouTube videos by their channel/creator, aggregating citation metrics across all their videos.
  • Timestamps (YouTube domains only): Charts and a table dedicated to citations that link to a specific moment in a YouTube video (e.g., t=90). Contains a “Timestamp use by platform” stacked bar chart and a “Videos with timestamps” donut chart.

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Tables

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Pages Table

  • Select: Checkboxes for selecting rows to perform bulk actions.
  • Page: The cited URL path (or video title for YouTube). For URLs with tracking parameters or multiple variants (like a video linked at different timestamps), this row can be expanded to show the raw variant URLs grouped underneath it.
  • Brand: A badge indicating whether the brand was found on the page (“Yes”, “No”, or “No data”). Tooltip: “Whether your brand is mentioned in sources from this URL”
  • Competitors: Competitor logos if found. Tooltip: “Competitors mentioned in sources from this URL”
  • First seen: The date the URL was first observed as a citation. (Hidden by default)
  • Citation rate: The rate at which the page is cited. Tooltip: “Responses citing this page divided by all responses in the selected period and filters.”
  • Domain share: The percentage of citations for this entire domain that point to this specific page. (Hidden by default)
  • Citations: The raw count of citations for this page.
  • Actions: A three-dot menu containing additional row-level actions.

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Prompts Table

  • Prompt: The text of the prompt.
  • Citing responses: The number of responses to this prompt that cited the domain.
  • Total responses: Tooltip: “All responses to this prompt in the selected period and filters, including those that did not cite this source.”
  • Citation rate: Tooltip: “Responses citing this source divided by all responses to this prompt, including responses without citations.”
  • Last cited: The most recent date this prompt yielded a citation to the domain.
  • Topic: The prompt’s assigned topic. (Hidden by default)
  • Tags: Badges for the tags applied to the prompt. (Hidden by default)

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Top cited pages Table (Overview tab)

  • Page: The page path or video title.
  • Cited links: The number of cited links.
  • Domain share: Tooltip: “Share of this domain’s cited links. One response can cite several pages.”
  • Brand presence: Tooltip: “Brand presence reflects the latest stored page analysis.”

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Creators Table (YouTube only)

  • Creator: The channel/author name. Can be expanded to reveal a nested table of their cited videos.
  • Citations: Tooltip: “Total number of citations across all videos from this creator”
  • Avg. citation rate: Tooltip: “Average citation percentage across all videos”
  • Videos: The number of distinct videos cited from this creator.
Nested Videos Table:
  • Video: The video title and URL.
  • Citations: Citations for this specific video.
  • Citation rate: Citation rate for this specific video.
  • First seen: Date the video was first cited.

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Timestamped citations Table (YouTube only)

  • Video: The video title and URL.
  • Prompt: The text of the prompt that yielded the timestamped link.
  • Timestamp: The exact timestamp parameter (e.g., t=90).
  • Citations: Number of times this timestamp was cited.
  • Citation %: The citation rate for this timestamp.

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What you can do here

  • Search: A search box sits at the top right of most tabs (e.g., “Search pages…”, “Search prompts…”) to filter the currently active table.
  • Download CSV: Click the download icon button to open an export dialog (e.g., “Export URL Breakdown”, “Export Creator Breakdown”). You can specify the number of rows to export using +/- buttons or quick selects, and then click Export.
  • View Responses for a Prompt: In the Prompts tab, clicking on a prompt row immediately switches you to the Responses tab, filtered to show only responses to that specific prompt. A banner appears saying “Citing responses for: [Prompt]”. You can click Clear prompt to undo this.
  • Bulk Rescan Pages: In the Pages tab, check the boxes next to multiple pages (or shift-click to select a range). A bulk command bar appears at the bottom of the screen. Click Rescan to update mention metrics for all selected pages, or Clear to deselect.
  • Rescan a Single Page: In the Pages tab, click the three-dot menu on a row and select Rescan. Alternatively, if a page has a “No data” badge in the Brand or Competitors column, you can click the badge itself to trigger a retry.
  • Expand URL Variants: In the Pages tab, if an arrow appears next to a URL, clicking it will expand a list of all raw URL variants (like tracking links) that have been collapsed into that canonical row.
  • Group Prompts: In the Prompts tab, use the dropdown at the top right to switch between No grouping and Group by topic.
  • Edit Prompt Tags: In the Prompts tab, if the “Tags” column is visible, clicking the tags cell (or “Set tags”) opens the “Edit prompt tags” dialog. From here, you can assign a Type, toggle existing tags on or off, or type in the search box and click Create to make a new tag. Click Save Changes when done.
  • Customize Columns: Click the view options button (usually an icon with sliders) to toggle column visibility or drag to reorder them. You can also pin the Page or Prompt column to the left side by clicking the pin icon in the column header.
  • Open Links / Analytics: Clicking the small external link icon next to a domain, page path, or YouTube video will open it in a new browser tab. Clicking a bar chart icon next to a video opens the detailed source analytics page specifically for that URL.

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Data shown

The data displayed relies on citations extracted from AI platform responses during the selected date range. “Citations” count how many times an AI included a link to this domain. A single response might include multiple links to the same domain. The brand and competitor mention data is gathered by actively crawling the cited URLs to detect keyword presence.

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Common workflows

Finding which pages drive visibility
  1. Navigate to the Pages tab.
  2. Sort the table by the Citations column (highest to lowest).
  3. Review the Brand column to ensure the AI isn’t just citing your domain, but citing pages that actually talk about your brand.
Investigating prompts leading to citations
  1. Switch to the Prompts tab.
  2. Find a prompt with a high Citation rate.
  3. Click the prompt row to automatically jump to the Responses tab.
  4. Read the exact AI responses to see the context in which your domain was recommended.
Updating stale page data
  1. In the Pages tab, look for URLs that show “No data” for brand mentions.
  2. Check the box next to one or more rows.
  3. Click Rescan in the bulk action bar at the bottom of the screen to instruct the system to re-crawl those pages.
Exporting top YouTube creators
  1. On a YouTube analytics page, open the Creators tab.
  2. Click the download icon button at the top right.
  3. In the “Export Creator Breakdown” dialog, adjust the export limit to the desired number (e.g., “100”).
  4. Click Export to download the CSV file.

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Empty, loading, and error states

  • Loading: While data is being fetched, users will see an animated loading spinner or placeholder skeleton rows.
  • Empty: If no data matches the filters, a message explains the absence (e.g., “No cited prompts match your search.”, “No YouTube videos found for this source”).
  • Error: If a query fails, an error message appears (e.g., “Couldn’t load citation data.” or “Could not load cited prompts.”) alongside a Retry button so the user can attempt the fetch again.
  • Linked from: Users typically arrive here by clicking a domain row in the main Sources table, or via drilldowns across the app that explore source domains.
  • Links to: Row actions and buttons link to external pages (the actual cited URLs on the web) or deeper into URL-specific analytics pages (/sources/analytics/[url]).

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Common support questions

Why does a page show “No data” under the Brand or Competitors column? This happens when our crawler failed to access the page (often due to bot-blocking, paywalls, or temporary server errors). You can use the Rescan action to try crawling it again. Why are some rows grouped together with an expand arrow in the Pages tab? The system automatically groups URL variants (like those with tracking parameters or different YouTube timestamps) under a single canonical URL so that citation counts aren’t split across identical pages. Expanding the row shows the raw, unedited URLs exactly as the AI cited them. Why is the Rescan button disabled for me? Rescanning a single row requires standard viewer permissions. However, using the bulk Rescan feature at the bottom of the screen requires write permissions for analytics, as it can consume credits and affect many rows simultaneously. If you lack write permissions, the bulk rescan button will be disabled. I clicked Export, but it asks me to upgrade. Why? Data export is a premium feature. If your organization is on a free plan, clicking any export button will open a prompt to review subscription plans rather than downloading the CSV.