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app.athenahq.ai/sources/analytics

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Purpose

This page provides a deep dive into how a single specific URL (or YouTube video) performs across AI platforms. It helps you understand exactly how often and where a specific page is being cited, what prompts trigger it to appear, and how AI models are using it. For standard web pages, it shows citation trends, platform-specific breakdowns, the individual AI responses that cited the page, and the different tracking parameters AIs append to the link. For YouTube videos, it adds specialized insights into the channel/creator and the specific timestamps AIs use to link into the video.

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What’s on the page

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Page Header

The top bar shows a breadcrumb trail (e.g., Sources / example.com / ...) with a back arrow to return to the domain’s main overview. The full URL of the page you are analyzing truncates to fit the screen; hovering over it reveals the complete address, and clicking it opens the live page in a new browser tab.

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Contextual filter row

A sticky bar of filter chips that lets you slice the data shown on this page by Date Range, Models, Competitors, Personas, Locations, Countries, Prompts, Attributes, and Response Search. You can also save and load combinations using the Saved Views menu.

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Lens Tabs

A row of tabs (Overview, Responses, Parameters, and for YouTube videos, Creators and Timestamps) that switch the main content area between different views of the URL’s data. To the right of the tabs is a search box (which filters the active table) and an Export as CSV button.

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Overview Tab

  • Source citation summary: Three high-level metrics tiles:
    • Citation rate: The percentage of AI responses that cited this URL.
    • Citations: The raw count of citations (counted once per response).
    • Platform coverage: How many of the tracked AI platforms cited this source.
  • Citation rate over time: A line chart showing the trend of how often this URL was cited over your selected date range. Hovering over the line shows the date, citation percentage, and raw citation count.
  • Citation rate by platform: A ranked list with horizontal progress bars comparing how frequently each AI platform (like ChatGPT, Perplexity, Claude, etc.) cites this source.

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Responses Tab

A table of the individual AI responses that cited this exact URL. Responses Table Columns:
  • Date: When the response was generated.
  • Model: The AI platform that generated the response (e.g., ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, Copilot, AI Mode, Grok, DeepSeek, Meta AI, Mistral).
  • Mentioned: Whether your tracked brand was mentioned in the response (Yes/No).
  • Competitors Mentioned: Logos of competitor brands mentioned in the response. Hovering shows the names, and a +N indicator appears if there are many.
  • Sources: Whether the response has any displayable cited sources (Yes/No).
  • Cited: Whether your brand’s own content was cited as a source in this response (Yes/No).
  • Attributed Citation: Whether the citation counts as an attributed citation (Yes/No).
  • Market Position: The numeric rank of your brand among the mentioned entities. Highlighted differently when your brand is #1.
  • Sentiment: The sentiment of the brand mention (Positive, Neutral, Negative, None, or No data).
  • Prompt Type: Indicates if the prompt was Branded or Non-Branded.
  • Prompt: The base prompt text that produced the response.
  • Prompt Variation: The specific worded variation of the prompt that was actually sent.
  • Personas: Any personas associated with the response.
  • Attributes: Any positive or negative attributes detected in the response.
  • Response: The full raw text of the AI’s response.
  • Country: A country flag representing the geography of the prompt/response.
  • Location: Specific location tags associated with the response (only visible if your plan includes location-based tracking).

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Parameters Tab

Available only for base URLs (URLs without existing tracking parameters). Breaks the URL down into its distinct tracking variants. Parameters Table Columns:
  • URL: The base URL plus the specific parameter suffix (e.g., ?utm_source=chatgpt). Features a clickable link out to the live page and a bar chart icon to open a new Page Analytics view specifically for that parameter variant.
  • Responses: The number of AI responses citing this exact URL variant.
  • Share: The percentage share this variant makes up among all the URL’s variants.

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Creators Tab (YouTube only)

Groups the cited YouTube videos by their creator or channel. Creators Table Columns:
  • Creator: The channel or author name. Includes an external link icon to open their YouTube channel. A chevron icon lets you expand the row to see their specific videos.
  • Citations: Total citations across all of this creator’s cited videos. (Tooltip: “Total number of citations across all videos from this creator”).
  • Avg. citation rate: The average citation percentage across the creator’s videos. (Tooltip: “Average citation percentage across all videos”).
  • Videos: The count of distinct videos from this creator that were cited.
When a creator is expanded, a sub-table lists their videos:
  • Video: The video title, linking out to YouTube. Includes a bar chart icon to view analytics for that specific video.
  • Citations: The number of citations for the specific video.
  • Citation rate: The citation percentage for the specific video.
  • First seen: The date the video was first observed as a citation.

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Timestamps Tab (YouTube only)

Provides insights into exactly when during a video AI models are linking users.
  • Timestamp use by platform: A stacked bar chart showing how many times each AI model linked to the video with a timestamp versus without a timestamp.
  • Videos with timestamps: A donut chart showing the overall share of unique cited videos that include a timestamp across their variants.
Timestamped citations Table Columns:
  • Video: The video title, linking to YouTube. Includes a bar chart icon to open analytics for that specific timestamped variant.
  • Prompt: The text of the prompt that generated the citation.
  • Timestamp: The exact time parameter (e.g., t=45) extracted from the cited link.
  • Citations: The number of citations for this timestamped link.
  • Citation %: The citation percentage for this timestamped link.

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What you can do here

  • Change lenses: Click the tabs (Overview, Responses, Parameters, Creators, Timestamps) to switch between different data views for the URL.
  • Filter data: Use the filter bar at the top to narrow down the data (e.g., view only citations from ChatGPT).
  • Search within a tab: Use the search input box on the far right of the tab row to filter the current table. Note that this search is specific to the active tab and resets if you switch tabs.
  • Show or hide columns: In the Responses tab, click the Columns button (with the slider icon) to check or uncheck which columns you want to see. This preference is saved to your browser.
  • Sort tables: Click any column header in a table to sort the data ascending or descending by that metric.
  • Expand/collapse creators: In the Creators tab, click the chevron next to a creator’s name to see their videos. You can also click the chevron next to the “Creator” column header to expand or collapse all creators at once.
  • Read full responses: In the Responses tab, click any row to slide open the response detail drawer. This drawer shows the full response text, prompt, competitors, sources, and attributes.
  • Navigate responses quickly: While the response detail drawer is open, you can press the Up and Down arrow keys on your keyboard to navigate to the previous or next response row without closing the drawer.
  • Drill down into URL variants: In the Parameters, Creators, or Timestamps tables, click the “View analytics” bar chart icon on a row to open a new Page Analytics view scoped entirely to that specific URL variant, video, or timestamp.
  • Export data to CSV: Click the download icon in the tab row.
    • For the Responses tab, this opens the “Export Responses” dialog.
    • For the Parameters tab, this immediately downloads the parameter breakdown.
    • For the Creators tab, this opens the “Export Creator Breakdown” dialog.
    • For the Timestamps tab, this opens the “Export Timestamped URLs” dialog.
    • In the dialogs, use the + and - buttons or the Quick select buttons to choose the “Number of rows/creators to export”, or click “Export all (N)”. Finally, click Export. Note: Exporting requires a paid subscription plan.
  • Retry a failed chart: If the “Citation rate by platform” breakdown fails to load, click the Retry button that appears in its place.

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Data shown

The data on this page represents the AI search performance of the single exact URL or YouTube video you selected. All charts, metrics, and tables are derived from the AI responses that cited this specific URL, bounded by the date range and filters you have applied at the top of the page.

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Common workflows

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Analyze how a specific article or video is performing

  1. From the domain-level Sources page, click on a specific URL you want to investigate.
  2. On the Page Analytics view, review the Overview tab to see if the page’s citations are trending up or down.
  3. Look at the Citation rate by platform chart to identify which specific AI models (like Perplexity vs. ChatGPT) are favoring this content.

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See the exact context of how your page was cited

  1. Click the Responses tab to view every AI response that linked to your page.
  2. Use the inline search box to look for specific keywords in the prompt or response.
  3. Click on a row to open the drawer and read the full response text to understand exactly how the AI summarized or framed your content.

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Review YouTube timestamp citations

  1. If analyzing a YouTube video, click the Timestamps tab.
  2. Look at the Timestamp use by platform chart to see which models are deep-linking into specific moments of the video.
  3. Review the Timestamped citations table to see exactly which timestamps (e.g., t=120) AIs are linking to, and click the bar chart icon on a row to drill down into the analytics for that specific moment.

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Empty, loading, and error states

  • Loading: While data is being fetched, you will see animated circular spinners in the chart and table areas. The top KPI tiles and platform breakdown will show pulsing gray skeleton placeholders.
  • Empty: If there is no data for the selected URL and filters, you will see empty states:
    • Trend chart: “No citation data available”
    • Platform breakdown: “No platform responses in this range.”
    • Responses table: “No responses found.”
    • Parameters table: “No URL query parameters for this source” or “No URL parameters match ‘[search]’”
    • Creators table: “No YouTube videos found for this source”
    • Timestamp charts: “No timestamp data available”
    • Timestamps table: “No timestamped YouTube sources found.”
  • Error: If the platform breakdown fails to load, it displays “Could not load platform citation rates.” with a Retry button. Export failures will display a red error toast notification in the corner of your screen.
Linked from:
  • The domain-level Sources page (by clicking a URL in the URL breakdown tables).
  • Sankey charts or prompt breakdown click-throughs.
  • Drill-downs from the YouTube creator or timestamp tables on this same page.
Links to:
  • The domain-level Sources page (via the back arrow or the domain name in the breadcrumb trail).
  • A more specific Page Analytics view (when drilling down into a parameter variant or timestamp).
  • Live external websites or YouTube pages (in a new browser tab) when clicking external link icons.

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Common support questions

Why don’t I see the “Parameters” tab? The Parameters tab is only available when you are viewing a base URL (a clean link with no tracking codes). If you have already drilled down into a specific parameterized URL (for example, one ending in ?utm_source=chatgpt), the Parameters tab is hidden because you are already looking at a specific variant. Why does the YouTube video URL look different than the one I clicked? Athena automatically groups different formatting variations of the same YouTube video (like youtu.be short links, /shorts/, or mobile links) into its standard canonical format (youtube.com/watch?v=...). This ensures you see all the metrics for that video combined in one place rather than split across multiple URLs. Why do I get asked to upgrade when I click Export as CSV? Downloading CSV exports from the Page Analytics view requires a paid subscription plan. If you are on the Free plan, clicking the export button will open a dialog showing our available plans. Why is my citation trend chart missing a day? If there were zero AI responses generated on a specific day for your filtered criteria, that day is intentionally dropped from the trend chart rather than plotting a 0%. Because no responses were gathered, the citation rate is technically undefined (0 out of 0).