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app.athenahq.ai/contentPurpose
The Content page is a spreadsheet-style workspace where you can manage, generate, import, and publish your website’s content. It centralizes your workflows, allowing you to track live URLs, optimize existing pages, snipe competitors’ highly-cited content, or draft new articles from scratch. Beyond basic organization, you can group content into different sheets and add custom columns - including AI agent columns that generate insights or copy automatically. The page also features a calendar view to visualize your publishing schedule and an aggregate metrics footer to monitor overall performance, such as citations and traffic.What’s on the page
Page header / Sheet tabs
Located at the top of the page, this section lets you switch between different sheet views of your content pool. The default “All content” tab shows all items, while additional tabs represent custom sheets you’ve created. You can drag and drop tabs to reorder them. The ”+” icon allows you to add a “New sheet”.Filter bar
A set of controls to narrow down the visible content rows. You can filter by:- Content type: Restricts rows by their origin type (e.g., Draft, Snipe, Optimize).
- Published status: Filters by whether the content is published or unpublished.
- Content opportunity: Filters rows flagged as content opportunities.
- Attribution status: Filters by whether the page is included or excluded from your attribution metrics.
- Search: A text input to find specific titles or URLs.
- Models: Restricts citation and metric data to specific AI models.
- Prompts: Restricts metrics to selected tracked prompts.
- Competitors: Contextual filter for metrics computation.
- Personas, Locations, Countries: Filters metrics based on audience segments.
- Website mentioned: Filters metrics by whether your website appeared in the response.
- Prompt status and Prompt tags: Filters rows based on prompt metadata.
- Date range: The time window used for computing citations, traffic, and search positions.
- Custom column filters: Enables filtering on your user-defined spreadsheet columns (e.g., text contains, date before/after, checkbox status).
All / In progress / Published tabs
Quick-access tabs above the spreadsheet to toggle the view between all your tracked content, items that are actively being drafted or optimized, and items that are finalized and live.Content Spreadsheet
The main data grid listing your content items. It supports sorting, resizing, column reordering, and inline editing. Columns:- Checkbox: Used to select rows for bulk actions.
- Content: Shows the title of the content, a badge denoting its type (e.g., Draft, Snipe, Optimize, Slice), its current status, and acts as a button to open the content editor sidebar.
- Progress: Displays the generation or publishing state of the row.
- URL: The live or tracked web address for the content.
- Metrics: A configurable column displaying a selected performance metric. You can change what it shows using the column header menu. It offers the following metric groups and tooltips:
- AI citations: “Freshness score”, “Citation %”, “Citations”
- AI positions: “Google ranking”, “GEO ranking”
- Organic search: “Clicks”, “Impressions”, “CTR”
- Site analytics: “Traffic”, “Bounce rate”, “Engagement rate”, “Avg duration”, “AI traffic”
- Created: The date the row was added to the hub.
- Updated: The date the row was last modified (hidden by default).
- Custom columns: User-created columns to store basic data types like Text, Number, Date, Checkbox, Link, or Multi-select (Tags).
- Approval: Displays whether the row is approved, along with the designated approver and a timestamp.
- OG image: Shows a generated Open Graph preview card for the page.
- Web Search: Shows results from an AI-executed web search based on a custom query.
- Cited Sources: Lists the top sources cited by AI models for the prompts associated with this row.
- Freshness Score: A calculated score indicating how recent the cited sources are for this topic.
- Analyze Source: Contains an AI-generated analysis of links provided in other columns, driven by a custom prompt.
- Citation Freshness: Shows how the citation rate for this page is trending compared to the previous date period.
- Athena Agent: A custom AI column that evaluates a provided prompt - optionally referencing other columns or your Knowledge Base - to generate text.
Calendar view
An alternative to the spreadsheet that plots your content items on a calendar based on their creation or publish dates. You can switch between day, week, month, and year layouts. Events are color-coded by content type.Aggregate metrics footer
A pinned bar at the bottom of the spreadsheet that calculates total citations, traffic, search console clicks, and ranking averages across all the published rows currently visible in your filtered view. Clicking on it opens a drawer with deeper time-series charts and topic breakdowns.Content editor sidebar/overlay
A slide-out panel that opens when you click a content row. It contains tabs for writing or reviewing the article (“Content”), viewing the AI-generated outline (“Brief”), managing page details (“Metadata”), and reviewing AI column outputs (“Agents”). It includes options to publish, export, share, or view the document’s version history.Create menu
A primary “Create” button that opens a dialog to initiate new workflows.Import dialogs
Accessible via the “Import” button, these modals allow you to ingest content from external sources:- CSV Import: Upload a file and map its headers to your columns.
- Domain Import: Discovers pages on your site using your sitemap or Google Analytics, allowing you to select which URLs to track.
CSV export dialog
Triggered by the “Export as CSV” button, this dialog lets you choose which columns to include in your downloaded CSV file, rename the column headers for the export, and preview the output.Column dependency / workflow dialog
A visual workflow canvas opened from the custom column menus. It displays a flowchart of how your agent columns feed data into one another, allowing you to trace dependencies and circular errors.Remediation Drafts (Oracle inbox rows)
Remediation drafts retained from older Oracle runs can appear as rows in the spreadsheet. Current Oracle findings are reviewed in Oracle; acknowledging a finding does not automatically create or publish a correction. Columns:- Checkbox: For row selection.
- Content title: The title of the page being corrected, or “Drafting…” if it is still generating.
- Status: Indicates if the draft is “Approved”, “Dismissed”, “Drafting”, or “Pending review”.
- Discrepancies: The number of factual errors this draft addresses.
- Actions: Inline buttons to “Preview”, “Approve”, “Dismiss”, or “Open” (once approved).
What you can do here
Add and organize content
- Create: Click the “Create” button to open the “Choose an action” dialog. Select a brand kit and a sheet selector, then choose a flow: “Write” (for new AI-optimized drafts), “Optimize” (for improving existing pages), “Snipe” (for targeting a competitor’s page), “Slice” (for breaking content into multiple pieces), or “Blank editor” (for a clean writing slate).
- Import CSV: Click “Import” then “Import CSV” to upload a spreadsheet of URLs or content data and map them to your columns.
- Domain Import: Click “Import” then “Domain Import” to scan your website and select discovered URLs to track.
- Manage sheets: Click the ”+” icon next to the tabs to create a “New sheet”. You can copy existing content into it and prepopulate it with agent columns. Click the dropdown arrow on any sheet tab to “Rename”, “Duplicate”, or “Delete” that sheet.
- Customize columns: Click “Columns” in the top right to open the column picker and toggle visibility. Use the “Add column” option to create new text, number, date, or AI agent columns.
Manage column settings
Click the dropdown arrow on any custom column header to reveal its menu:- Rename: Change the column’s display name.
- Edit Settings / Edit Prompt / Edit Query: Update the configuration or instructions driving an agent column.
- Edit Approvers: Change who is authorized to check off an Approval column.
- Bulk actions: Run an agent across multiple rows by selecting “Bulk Athena Agent”, “Bulk Search”, “Bulk Retrieve”, or “Bulk Analyze”.
- Delete column: Permanently removes the column and its data. You will receive an “Are you sure? This cannot be undone.” confirmation.
Edit and publish inside the sidebar
Click any content row to open the editor sidebar.- Fetch page content: If a tracked URL has no body text yet, click “Fetch content” to scrape the page.
- Revise with Athena AI: Opens a chat interface to request edits to your document. Proposed changes appear as a highlighted diff in the editor; click “Accept” to apply them or “Reject” to revert.
- Version history: Click the clock icon to browse past autosaves and accepted revisions.
- Publish / Update / Track: Connects the document to a CMS or marks it as a live URL.
- Schedule publish / Schedule update: Opens a dialog to queue the content for future publication.
- Regenerate: If you are unhappy with an outline, you can regenerate the brief.
- Export: Open the download menu in the editor’s Content tab and choose Export as Word, Export as PDF, or Export as HTML. These export the document; the table’s CSV export downloads row data.
- Copy: Copy the text to your clipboard in Markdown, Plain text, HTML, Google Docs, or Word format.
- Share: Generate a shareable link to the editor.
Data shown
The spreadsheet displays your tracked competitors, your configured prompts, and your owned content inventory. The metrics columns (citations, traffic, rankings) reflect data gathered over the date range specified in the filter bar. Oracle remediation rows display draft corrections for outdated claims found on your live pages.Common workflows
Track existing pages
Use Import URLs to paste one page URL per line. Continue to Review URLs, remove any pages you do not want, and confirm the import. You can also ask Athena to track an existing batch of URLs in Content Hub. Tracking adds pages to your inventory; it does not rewrite or publish them.Mark a content change on its performance chart
Open the content metrics panel and use its date-marker selector to show a published date or a custom date column on the chart. Choose No marker to hide it. Editable markers let you update the underlying date when you have write access; the built-in published-date marker is editable for published content. A marker provides context for the chart, not proof that the content change caused the metric movement. Generating an AI-optimized article:- Click the “Create” button in the top right.
- Ensure your preferred “Brand kit” and destination sheet are selected.
- Choose “Write”.
- Follow the prompts to select topics and generate a brief.
- Review the brief in the sidebar, edit if necessary, and approve it to generate the full article.
- Add an “Athena Agent” custom column using the “Columns” -> “Add column” menu.
- Click the dropdown arrow on your new column’s header.
- Select “Bulk Athena Agent”.
- Choose whether to run it for “All rows”, “Missing only” (rows with empty cells), “Stale rows”, or “Ready rows”.
- Click the “Generate” button.
- Select the checkboxes next to the rows you want to organize.
- In the bulk action toolbar that appears, click “Move”.
- In the “Move to another sheet” dialog, select your “Destination” sheet.
- Review any warnings about dropped cells, then click “Move”.
Empty, loading, and error states
- Empty: If no content matches your filters, the calendar displays a “No content to display” message. The spreadsheet displays an empty state prompting you to clear filters or import URLs.
- Loading: While data is being retrieved, the spreadsheet and sheet tabs display animated skeleton rows and shimmers. The calendar view shows an animated loader. Column lists show skeleton rows while dynamic filter fields load.
- Error: If an action fails (like saving a cell, moving a row, or importing a CSV), a red error toast appears (e.g., “Failed to update cell value”, “Failed to save the marker date. Try again.”, “Could not update page discovery status”). If the editor sidebar fails to load, you will see a “Couldn’t load this content” message with a “Try again” button.
Linked from / links to
- Linked from: You can reach this page from the main navigation menu, or by clicking content drill-downs from the Olympus dashboard and Prompts pages.
- Links to: The “Share” button generates a link that takes recipients directly to the specific content editor sidebar. The Oracle remediation drawer contains an “Open” button that deep-links into the full content editor.