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app.athenahq.ai/recommendations

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Purpose

The Recommendations page surfaces actionable, data-driven steps customers can take to improve their brand’s visibility in AI Search. It translates raw response data into clear content opportunities, dividing them into on-page actions (improving your own website’s content) and off-page actions (engaging with third-party sites and communities). This page acts as a starting point for content marketers and SEO specialists, allowing them to instantly kick off content drafting or outreach workflows based on where they trail their competitors or where the highest citation impact can be made.

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What’s on the page

Page Header Displays the page title alongside an info icon. Hovering over the info icon shows the tooltip: “Recommendations to improve your AI Search presence.” The header also contains a toggle to switch between the On-Page and Off-Page recommendation tabs. Filter Bar A contextual row allowing users to narrow down the recommendations. It includes:
  • Saved Views: Apply or save custom filter combinations. These are shared across both tabs.
  • Prompts: Filter recommendations to specific tracked prompts.
  • Competitors: Filter by specific competitors.
  • Models: Filter the underlying response data by specific AI models (e.g., ChatGPT, Claude).
On-Page Tab
  • Topics to Address: Lists up to 3 topics where the brand’s mention rate trails its competitors. Each item shows the topic name, the mention gap percentage, your brand’s rate, and the competitor average.
  • Snipe Opportunities: Lists top-performing competitor pages ranked by citation count. Each item displays the target URL, the root domain, and the total number of citations.
Off-Page Tab
  • Reddit: Highlights the most impactful subreddits for the brand based on AI Search citations. Each item shows the subreddit name, the number of cited posts, and the total citations across those posts.
  • 3rd Party Content: Lists highly-cited external URLs (non-competitor, non-Reddit) where the brand could pursue content placement. This list is capped at 5 items.
Not Enough Data Placeholder If the website has collected fewer than 100 AI Search responses, the entire page’s content is blurred out. An overlay card titled “More Data Required” appears in the center, prompting the user to stream more data.

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What you can do here

  • Switch tabs: Click On-Page or Off-Page in the header to toggle between recommendation types.
  • Draft content: Click the Draft button on a “Topics to Address” item. This opens the Draft content dialog, pre-populated with the selected topic and its associated prompts to kickstart the writing workflow.
  • Snipe competitor content: Click the Snipe button on a “Snipe Opportunities” item. This opens the Snipe dialog, pre-populated with the competitor’s page URL so you can generate competing content.
  • View cited Reddit posts: Click the View Posts button on a Reddit list item. This opens a modal dialog showing all cited posts within that subreddit. It displays the individual post URLs, their specific citation counts, and includes external links to visit the posts directly.
  • View all 3rd Party Content: Click the View All link at the bottom of the 3rd Party Content section. This navigates you to the /outreach page to see the full, uncapped list of placement opportunities.
  • Stream Data: If the “More Data Required” overlay is visible, clicking Stream Data opens the Run Prompts dialog so you can manually trigger data collection.
  • Clear All Filters: When filters are active, a Clear All button appears in the filter bar to quickly reset the view to its defaults.
  • Mobile Navigation: On smaller screens, filters are accessed via a Filters button that opens a drawer. A View submenu inside the mobile overflow (...) menu allows switching between the On-Page and Off-Page tabs.

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Data shown

The page relies on your tracked AI Search responses. At least 100 responses must exist for the current website before the page unlocks.
  • Topics to Address and Reddit data look specifically at the last 7 days of mention counts and citations.
  • Snipe Opportunities and 3rd Party Content look at overall citation data, scoped down by any models, prompts, or competitors you have selected in the filter bar.

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Common workflows

Draft content for an underperforming topic
  1. Navigate to the Recommendations page and ensure the On-Page tab is active.
  2. Review the Topics to Address list to identify a topic with a large mention gap.
  3. Click the Draft button next to that topic.
  4. Complete the content drafting workflow in the dialog that appears.
Snipe a high-citation competitor page
  1. Navigate to the Recommendations page and ensure the On-Page tab is active.
  2. Review the Snipe Opportunities list for highly cited competitor pages.
  3. Click the Snipe button next to the desired competitor URL.
  4. Complete the snipe workflow in the dialog to generate a competitive brief.
Identify impactful Reddit communities
  1. Navigate to the Recommendations page and switch to the Off-Page tab.
  2. Review the Reddit section to find subreddits with the highest citation counts.
  3. Click View Posts to see exactly which posts the AI models are citing.
  4. Use the external link icons to visit those posts and plan your community engagement.
Find 3rd-party content placement opportunities
  1. Navigate to the Recommendations page and switch to the Off-Page tab.
  2. Review the 3rd Party Content section for highly-cited external URLs.
  3. Click the external link icon to visit the page and assess if it’s a good fit for a backlink or mention.
  4. Click View All at the bottom of the list to see the full set of opportunities on the Outreach page.
Filter recommendations by specific prompts or models
  1. Navigate to the Recommendations page.
  2. Use the filter bar to select specific Prompts, Competitors, or AI Models.
  3. Observe the recommendations instantly update to reflect the new filtered scope.
  4. Optionally, save this filter combination as a Saved View for future use.

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Empty, loading, and error states

  • Empty: If there are no recommendations for a specific section, a dashed-border box appears stating, for example, “No topics to address. Stream data to receive recommendations.” or “No actions to take”.
  • Placeholder: If the entire website has fewer than 100 tracked responses, the page shows blurred dummy data with a “More Data Required” overlay.
  • Loading: An animated spinner is shown while the system checks the total response count. Individual sections display skeleton placeholder rows (typically 3 blank blocks) while their specific data loads from the database.
  • Error: There are no explicit error screens; if data fails to load, the UI gracefully falls back to the empty states.
  • Linked from: The main sidebar navigation under the “Content” (or “Action Center”) section, or via direct URL (/recommendations).
  • Links to: The /outreach page via the “View All” button in the 3rd Party Content section.

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Common support questions

Why is my page blurred out with a “More Data Required” message? The recommendations engine requires a baseline of at least 100 AI Search responses for your website to distill accurate, meaningful insights. Once your account collects enough data via scheduled runs or manual streaming, the page will automatically unlock. Why can’t I click the “Draft” or “Snipe” buttons? These actions initiate content-creation workflows. If your account role is set to “Viewer” for the current organization or website, these buttons will be visible but clicking them will show an “Insufficient permissions” error toast. You need editor or admin rights to start these workflows. Why are there only 5 third-party content recommendations? The Recommendations page only surfaces the top 5 highest-impact opportunities for quick action. To view and filter your complete list of third-party placement opportunities, click the “View All” link to visit the dedicated Outreach page. Why do I only see 3 topics to address? The page is designed to focus your attention on your most urgent gaps. It is hard-capped to display only the top 3 worst-performing topics (where your mention rate trails competitors the most). Can I change the date range for the Reddit recommendations? No, the Reddit and Topics sections automatically analyze the most recent 7 days of data to provide current, relevant trends. Date range filters are intentionally excluded from this page. If I share the URL with a colleague, will they see the same tab? Yes. When you switch between the On-Page and Off-Page tabs, the URL updates with a ?tab= parameter. Copying and pasting that URL will load the exact tab you were looking at.