Skip to main content

Open in AthenaHQ

app.athenahq.ai/content/social

​
Purpose

The Social page allows customers to monitor how often their brand and their competitors’ brands are being cited by AI engines across various social media platforms. While standard search analytics look at all domains, this page specifically isolates URLs from major social networks (like YouTube, Reddit, X/Twitter, LinkedIn, and others). For marketers, this page solves the problem of understanding which social channels drive the most AI visibility. Customers can use this data to refine their social media strategies, identify which platforms the AI engines favor for their industry, and see exactly which social posts or videos are surfacing in AI responses.

​
What’s on the page

Page Header Displays the page title “Social” at the top of the interface. Platform Filter Buttons A row of pill-shaped buttons situated just below the header. It includes “All” followed by major social platforms (YouTube, Reddit, X, Facebook, Instagram, LinkedIn, TikTok, Pinterest, Discord, Twitch, Threads, Snapchat, Tumblr, Quora, Substack). Selecting one filters the table to exclusively show URLs from that platform. Filter Bar A sticky row of controls that lets users narrow down the data shown in the table. It includes a debounced search input, date ranges, AI models, prompts, competitors, personas, locations, and tags. It also contains the “Saved Views” dropdown for saving or loading combinations of filters. Social URLs Table A continuously scrolling (virtualized) table listing every specific social media URL that has appeared as a citation in simulated AI responses. Trend Sparkline Chart Embedded directly into the table’s “Trend” column, this is a small line chart showing how the citation percentage for that specific URL has trended over the selected date range. The X-axis represents days, and the Y-axis represents the citation percentage.

​
Table Columns

  • URL: The specific social media URL that was cited in AI responses.
    • Meaning: The normalized link to the social post, video, or profile.
  • Trend:
    • Meaning: A small line chart (sparkline) showing the citation percentage trend over the selected date range.
  • Citation %:
    • Meaning: The percentage of AI responses that cited this specific URL.
    • Tooltip: “Percentage of responses with citations from this domain”
  • Monthly Impressions:
    • Meaning: Estimated number of monthly impressions, derived by multiplying the URL’s citation rate by the estimated prompt search volume.
    • Tooltip: “Citation % * Estimated Prompt Volume”
  • Citations:
    • Meaning: The total number of times this URL was cited across all simulated AI responses.
    • Tooltip: “Number of times this domain was cited in simulated responses”
  • First Seen:
    • Meaning: The date this specific URL first appeared as a citation in any simulated response.
    • Tooltip: “Domain’s first appearance in simulated responses”
  • Mentioned:
    • Meaning: Indicates whether the customer’s brand was explicitly mentioned in the text at this URL (Yes, No, or N/A if the page could not be scraped).
    • Tooltip: “Whether you were mentioned in sources from this URL”
  • Competitors Mentioned:
    • Meaning: Displays the logos of tracked competitors whose brands were mentioned in the content at this URL.
    • Tooltip: “Competitors mentioned in sources from this URL”
  • Actions:
    • Meaning: A hidden-by-default column that houses a ⋯ (three-dot) menu for individual row actions.

​
Drilldowns

  • View Analytics icon: Hovering over a row reveals a small chart icon. Clicking it navigates the user to a detailed, URL-level analytics page specifically for that social URL.
  • External link icon: Hovering over a row reveals a square-with-arrow icon. Clicking it opens the actual social media post or profile in a new browser tab.
  • Type badges: Clicking on any of the source type badges on a row opens the “Edit Source Tags” modal dialog, letting users assign or change source type overrides and custom tags for that domain or URL.
  • Columns button: Clicking “Columns” in the toolbar opens a popover listing all table columns with checkboxes and drag-to-reorder handles to customize the table layout.
  • Tags button: Clicking “Tags” in the toolbar (or in the mobile ⋯ menu) slides out the Source Tags Drawer to manage custom tagging rules.
  • Download button: Clicking “Download” opens the Export URLs dialog to configure a CSV export. For users on the free plan, it opens an upgrade paywall dialog instead.

​
What you can do here

Platform Filtering Actions
  • [Platform name] buttons: Click any platform pill (e.g., YouTube, Reddit, X) to immediately filter the table down to just URLs from that network. Clicking the active platform again deselects it.
  • All button: Clears any active platform selection and returns the table to showing all social domains.
Filter Bar Actions
  • Add filter: Click to open a dropdown and add new filter criteria (e.g., Models, Prompts, Source Tags).
  • Clear All: Resets all non-default filters back to their original state.
  • Search URLs: Type into the search box to find specific URLs. The table updates automatically after a short pause.
  • Save View: Inside the “Saved Views” dropdown, save the current filter combination for later use.
  • Load View: Select a previously saved view to instantly apply its filters.
  • Delete View: Permanently remove a saved view (this is a destructive action).
Toolbar Actions (Desktop) / ⋯ Menu (Mobile)
  • Columns: Toggle which columns are visible and drag to reorder them.
  • Download: Triggers a CSV export of the currently filtered URLs.
  • Tags: Opens the Source Tags Drawer to manage custom tags.
Row-Level Actions
  • Rescan: Inside the ⋯ (three-dot) menu on the far right of any row, click “Rescan” to force the system to re-check the URL for brand and competitor mentions. The row will update optimistically.
  • Open External Link: Click the external link icon (visible on hover) to view the original social post.
  • View Analytics: Click the chart icon (visible on hover) to drill down into the URL’s specific performance.
Source Tags Drawer Actions
  • Create a Type: Opens a form inside the drawer to create a new tag.
  • Save Tag: Creates or updates a source tag with a specified name, color, and list of domains.
  • Delete Tag: Permanently deletes a custom tag (requires confirmation).
  • Add manual domain: Type a domain into the input field and click “Add” to manually assign it to a tag.
  • Download Template: Downloads a CSV template to help users bulk-import domains into a tag.

​
Data shown

The data displayed consists of simulated AI response citations that have been filtered to specifically match a known list of major social media domains (such as YouTube, Reddit, X/Twitter, LinkedIn, TikTok, etc.). The table draws from the user’s selected date range and chosen AI models. Mention data is sourced by scraping these social URLs to check for the user’s brand name and the names of their tracked competitors. The tags shown come from the user’s custom source tag configurations.

​
Common workflows

Filter by social platform
  1. Navigate to the Social page.
  2. Click a platform pill button (e.g., YouTube) at the top of the page to filter the table to that platform’s URLs.
  3. Review the filtered URL list and their corresponding citation metrics.
  4. Click the same pill again or click “All” to clear the filter.
Export social URL data to CSV
  1. Apply desired filters using the platform pills and the filter bar (e.g., date range, models).
  2. Click the “Download” button in the top right toolbar.
  3. If on a paid plan, the Export URLs dialog will open. Select the number of URLs to export using the +/- buttons or quick-select presets.
  4. Click “Export” to download the CSV file. (If on the free plan, an upgrade paywall dialog will open instead).
Rescan a URL for brand mentions
  1. Locate the specific URL row in the table.
  2. Hover over the row to reveal the ⋯ (three-dot) action menu on the far right.
  3. Click ⋯ and select “Rescan”.
  4. The system will re-check the URL, and the row will update optimistically with the newest mention data.
Manage source tags for a URL
  1. Click the type badge(s) on a URL row to open the “Edit Source Tags” dialog.
  2. Select or deselect the source type override (Owned / Competitor / Partner / Third-party).
  3. Search for existing custom tags or create new ones in the custom tags section.
  4. Click “Save” to apply the tagging changes to that domain.
Save and reuse a filter view
  1. Apply a specific combination of filters you want to check regularly (e.g., last 30 days, ChatGPT only, YouTube only).
  2. Click the “Saved Views” dropdown in the filter bar.
  3. Click “Save View” and enter a memorable name.
  4. Later, open the Saved Views dropdown and click that name to instantly restore those filters.

​
Empty, loading, and error states

  • Empty: If no social URLs match the current filters, or if the brand has not been cited by any social domains yet, the table displays a message indicating no rows were found.
  • Loading: While data is being fetched, the table displays skeleton rows and a loading spinner. The sparkline charts in the “Trend” column will show skeleton placeholders until their specific trend data finishes loading.
  • Error: If affiliate or competitor data fails to load in the background, a toast notification is shown to the user. Individual table cells will display a ”-” if their specific metric values are missing or fail to compute.
  • Linked from:
    • The left navigation sidebar (Content > Social).
    • The Social tab on the main Sources page.
    • Direct navigation to /content/social (which acts as a seamless redirect to /sources?tab=social&groupBy=page).
  • Links to:
    • URL-level analytics pages (/sources/analytics/<encoded-url>).
    • Domain-level analytics pages (/sources/<encoded-domain>).
    • External social media URLs (opened in a new browser tab).

​
Common support questions

Why does the “Mentioned” column say “N/A” instead of “No”? If the Mentioned column says “N/A”, it means our system attempted to scrape that social URL to look for your brand, but the scrape failed or was blocked by the social network. We display “N/A” to distinguish it from a definitive “No” (which means we successfully read the page and your brand wasn’t there). I don’t see Twitter in the platform list, only X. Our system combines X and Twitter into a single platform filter. Selecting the “X” filter button will automatically include citations from both x.com and twitter.com. Why is the trend sparkline chart blurred out? The trend sparkline requires at least a few data points to draw a meaningful line. If the chart is blurred, it means there is only one data point available for that URL in the selected date range. Hovering over it will display a tooltip explaining that more data is needed. Why does clicking “Download” ask me to upgrade? Data export is a premium feature. If you are on the free plan, clicking the Download button will prompt you to upgrade your subscription to unlock CSV exports. I don’t see the Social tab at all in my navigation. Access to the Social tab is tied to your specific subscription plan features. If you do not see it, your current plan may not include Social sources tracking.